Why Hollywood Snubbed Jobs at Macworld
BusinessWeek.com

What does Hollywood want from Steve Jobs? For starters, more protection for their films. 'His user rules just scare the heck out of us,' one studio executive told me.

Wow, and currently I'm NOT buying films because the rules are TOO restrictive.

Indeed, under Apple's video iPod digital-rights-management scheme, folks can share their flicks with as many as three other iPod users.

Oh my gosh, if I actually knew three other people who had video iPods, I guess I could share the file with them ... if they physically came over to my home and plugged their iPod into my computer. Meanwhile I can loan out a DVD I purchased to pretty much anyone I know (and I DO know more than three people).