Who's Killing MP3 and iTunes?
Eliot Van Buskirk - Wired News

But wait -- was that a pig flying past my window just now? Evidence is mounting that major labels may start to prefer the MP3 format, as impossible as that used to seem.

The headline makes no sense. This sentence from the article should really have fueled the headline: "Here are seven reasons why MP3 is the future of the music industry"