Thursday, April 28, 2005

Apple sued over use of 'Tiger', injunction sought

Apple has been sued by Tiger Direct, Inc. for allegedly infringing its trademark with the Mac OS X 'Tiger', according to Bloomberg. Bloomberg says that court injunction, if granted, could halt the rollout of new Mac OS X Tiger operating system, which will be officially released tomorrow.
Apple has called version 10.4 of its Mac OS X operating system "Tiger" since June 2004 and Tiger Direct Inc. waited until the day before its release to complain about trademark infringement?
The company says that Apple's use of Tiger has changed internet search results, directly impacting its ability to market product to its customers.
And when Siegfried & Roy were in the news, did that ruin their search engine rankings? Did they sue the tiger ten months later?

1 comment:

Noah Brimhall said...

Yeah, this is totally stupid. I had a discussion/argument about the merits of this case with one of my student workers yesterday. To me it seems like a pretty transparent attempt to cash in on the plublicity surrounding a product that is about to launch.