Tuesday, June 05, 2007

London, How do I Hate Thee? Let me Count the Ways, 1, 2… 2012

The London Organising Committee for the Olympic Games ... unveiled the identity of their 2012 games ...

Designed by Wolff Olins at an expenditure of £400,000 (almost $800,000) the logo has been met with expected ambivalence, and, in some unavoidable cases, hatred — actually, so far, in 11,550 cases.

1 comment:

Unknown said...

For a logo - it's pretty cool.
For $800,000 - it's a waste of money.
For the official logo of the 2012 London Olympic Games - it's horrible.

Hey - we could make a mastercard commercial out of that... priceless.