A new logo for DC Comics

A note from the publisher

We've decided this is the moment to do something we've debated for the last few years and introduce a new DC logo. The symbol ... will be spinning onto the whole line in June, and as fast as we can, onto all our films, TV shows, video games, licensed products ... Look for the launch of the film version on "Batman Begins," and keep your eyes peeled to play art detective as you watch.

New logos are tough to pull off, but I think DC did pretty well with this one. The blue may be a default color, but it is not set in stone, as I've seen it on multiple comics now with different color schemes, much like the previous logo (otherwise known as the bullet).

Newsarama has an excellent analysis of how major this actually is at Countdown...to a New DC?, noting how DC must have been chafing at how Marvel was putting their logo prominently in front of all the movies (and even trailers) bearing their characters.