Wednesday, June 08, 2005

A memorable quote by Rob Enderle

This story has actually been sitting in my blog queue for more than a month now, but the quote still cracks me up.

It's No Party -

But analyst Rob Enderle, head of California-based The Enderle Group, says the so-called 'halo effect' around the iPod is really just a myth. "From what I'm seeing, the iPod simply drives people into the stores, and the foot traffic helps move product," Enderle says. "The iPod benefits the entire Apple product line, but Apple could have done the same thing by having Paris Hilton, or some other celebrity, visit the Apple stores."
I don't know about the rest of you, but having Paris Hilton visit the Apple retail stores would actually make me avoid them. And would it really inspire folks to purchase hundreds of dollars of computer equipment?

Oh, and it's always worth mentioning that The Enderle "Group" consists of two people: Rob and his wife. The guy's been wrong so many times it's not funny. Paris Hilton? Really, Rob? That's what you come up with?

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