Friday, June 25, 2004

American Bible Society's Comic Book (non)Efforts

Metron Press Pulls Up Stakes?: "It's very easy for religious organizations and churches alike to criticize and complain about how society is running amok and is out of control. But when it comes time to put your money where your gripes are, indifference and non-commitment are the end result. ABS worried how they would be perceived in the religious community and what effect it would have on their donor base. When they saw what it would take to reach this market, and how it would ruffle the feathers of some in the religious community, it was better to play it safe and not serve the secular market and save face in their own community."

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