Low-tech 'hack' takes fizz out of Pepsi-iTunes promo: "CNET News.com confirmed that it is not only possible to pick out winning bottles in advance; careful scrutiny can reveal the full 10-digit redemption code, meaning no purchase is required to get a free iTunes single courtesy of Pepsi."

Does ZDNet or CNET bother to name a single person who has been able to read the entire redemption code from an unopened bottle? No, and I seriously doubt most people can. It's hard enough to decipher the winning codes even after the cap has been removed.