Saturday, July 15, 2006

The Apple Store That Wasn't

So, Apple wanted to build this Apple Store here in Portland, Oregon. And not just any old Apple Store — this was to be a built-from-scratch, non-mall, original-design Apple Store, one of the few in the world. It was to be something fairly special.

That was four years ago.
Anybody could write about this story (and many of those anybodies have) but what makes this take special is that it's written by Cabel Sasser, who is close to the issue both as a Mac software developer and:
I'm a Portland native, born and raised. I remember when the Blazers were awesome, I pronounce "milk" funny ("melk"), and I was once a serious contender in Ramblin' Rod's "Smile Contest". I also just so happen to live on NW 21st Avenue, exactly two blocks from the proposed site of this ill-fated store.

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