Conservative Television Watchdog Targets Movies: "A Miramax spokeswoman said the (Parents Television Council) seal of approval helped the studio position its recent feature 'Ella Enchanted' as a 'film that offers quality entertainment for the entire family.' Warner Bros. Pictures used the seal in print ads for its Mary-Kate and Ashley Olsen movie 'New York Minute,' ... Universal Pictures is employing it for 'Two Brothers' ... New Line Cinema ... used the PTC seal in advertisements for 2003's 'Secondhand Lions.' ... None of the four movies made a dent at the box office."
See, here's the deal: So many people complain that there are aren't enough family-friendly films. But when some come out, they never go see them! (Not that I want anyone to see "New York Minute")
Other films that were made with much care for families that saw little reward were 1997's "The Borrowers" and last year's "Peter Pan." Money talks!
"Noting that at least six of the 18 shows that PTC sanctioned to its members during the 2003-04 season had been canceled -- including ABC sitcoms 'Married to the Kellys' and 'Life With Bonnie' and NBC's 'The Tracy Morgan Show' -- one network executive called the PTC seal the 'kiss of death.'"
Sunday, July 11, 2004
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